Cookie Policy
Last updated: June 2026
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences over time, so you don't have to re-enter them each time you return.
How We Use Cookies
Wise Fish uses cookies to analyse site usage, improve your browsing experience and understand how visitors interact with our content. We do not use cookies for targeted advertising.
Types of Cookies We Use
Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in a form.
Analytics cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information these cookies collect is aggregated and therefore anonymous. We only set analytics cookies if you accept them via our cookie consent banner.
Managing Your Cookie Preferences
When you first visit our site, you will see a cookie consent banner offering "Accept" and "Reject" options with equal prominence. You can choose to accept or decline analytics cookies.
Your preference is stored in your browser's local storage as essential storage, so you will not be asked again on subsequent visits.
To change your choice later, click the "Cookie Settings" link in the footer of any page. This will re-display the consent banner so you can update your preference at any time.
You can also manage or delete cookies at any time through your browser settings. See your browser's help documentation for instructions on how to do this.
Third-Party Cookies
We do not allow third-party advertising or tracking cookies on our site. Any analytics providers we use operate in compliance with UK data protection regulations and do not identify individual users.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our practices. The date at the top of this page indicates when the policy was last revised.
Contact Us
If you have any questions about our use of cookies, please contact us via our contact page.