VALUE-ADDED
RESELLER (VAR)
PARTNER PROGRAMME
Deliver more value. Grow your business. Strengthen your customers.
Partner with Wise Fish and Cofense to deliver market-leading phishing awareness and response solutions that help your customers reduce risk and build a stronger security culture.
Cofense is Trusted by Leaders Who Prioritise Phishing Risk
Why Partner with Wise Fish?
Grow New Revenue Streams
Add high-demand cybersecurity solutions to your portfolio and open doors to new opportunities.
Market-Leading Phishing Defence
Deliver Cofense-powered awareness, reporting and response solutions trusted by enterprise organisations.
Dedicated Partner Support
Our team is here to support you every step of the way, from pre-sales through to delivery and beyond.
Partner Enablement and Training
Access onboarding, training, resources and sales enablement to help you succeed.
Attractive Margins and Recurring Revenue
Build sustainable recurring monthly revenue while delivering long-term value to your customers.
Stronger Customer Outcomes
Help your customers reduce risk, improve resilience and meet compliance and cyber insurance requirements.
Customers Increasingly Expect More Than Traditional Email Security
Phishing attacks continue to be one of the most common causes of operational disruption, and customers expect their resellers to address it.
Phishing attacks cause:
- Account compromise
- Ransomware incidents
- Business email compromise
- Credential theft
- Operational disruption
- Microsoft 365 security breaches
Customers increasingly expect:
- Phishing awareness
- Phishing reporting
- Phishing response
- Microsoft 365 phishing defence
- Operational phishing visibility
- Cybersecurity resilience
VAR service opportunities:
- Phishing awareness training
- Phishing simulations
- Phishing reporting workflows
- Phishing response services
- Microsoft 365 phishing protection
- Operational phishing defence
Wise Fish helps resellers build and support Cofense-powered phishing defence strategies for modern Microsoft 365 environments.
How Our VAR Partnership Works
Apply
Get in touch and one of our team will guide you through the simple onboarding process.
Onboard
Complete onboarding and training to get access to partner resources and support.
Sell
Introduce Cofense solutions to your customers with confidence.
Deliver
We support you with technical enablement, deployment and customer success.
Grow
Build long-term relationships and grow recurring revenue together.
Support Microsoft 365 Customers with Operational Phishing Defence
Microsoft 365 remains one of the most heavily targeted phishing attack surfaces. Many organisations already deploy Microsoft security controls, but increasingly require phishing awareness, reporting visibility and response workflows.
Modern phishing defence requires awareness, reporting and response working together operationally.
Customers regularly face:
- Fake Microsoft login pages
- Credential harvesting attacks
- Phishing attachments
- Impersonation attacks
- QR phishing campaigns
- Ransomware delivery attacks
Cofense-powered defence helps VARs:
- Improve customer phishing maturity
- Strengthen Microsoft 365 security services
- Improve customer retention
- Expand cybersecurity offerings
- Increase recurring revenue opportunities
- Improve operational phishing visibility
Expand Cybersecurity Services and Recurring Revenue
Many value-added resellers are looking to move beyond transactional licensing and build recurring cybersecurity services. Phishing awareness and phishing response solutions provide strong opportunities for recurring revenue and long-term customer engagement.
This allows value-added resellers to position themselves as:
- Microsoft 365 security specialists
- Phishing defence experts
- Operational cybersecurity advisors
- Phishing response consultants
- Trusted cybersecurity partners
Rather than simply licensing providers.
Phishing services provide opportunities for:
- Recurring revenue services
- Managed cybersecurity offerings
- Microsoft 365 security expansion
- Long-term customer engagement
- Operational security consultancy
- Phishing resilience services
Wise Fish helps resellers build services around:
- Phishing awareness training
- Phishing simulation campaigns
- Phishing reporting workflows
- Phishing response consultancy
- Microsoft 365 phishing protection
- Phishing response maturity
Why Resellers Are Exploring Cofense-Powered Phishing Defence
This operational approach aligns strongly with reseller security strategies because customers increasingly require practical phishing defence, reporting visibility and operational workflows.
Many platforms focus only on:
- Compliance training
- Awareness videos
- Generic phishing simulations
Cofense focuses more heavily on:
- Phishing reporting
- Phishing investigations
- Phishing response workflows
- Operational phishing visibility
- Phishing triage
- Operational phishing defence maturity
Wise Fish supports resellers with:
- Cybersecurity service growth
- Microsoft 365 security offerings
- Phishing response maturity
- Customer phishing resilience
- Operational phishing defence strategies
Supporting VARs, Microsoft Partners and Security Providers
Wise Fish supports value-added resellers, Microsoft partners, cybersecurity consultancies, MSSPs and managed security providers deploying Cofense-powered phishing awareness and phishing response solutions.
We help partners improve:
- Phishing security services
- Microsoft 365 phishing protection
- Phishing awareness programmes
- Phishing reporting workflows
- Phishing response maturity
- Operational phishing visibility
What we provide:
- UK Cofense distribution and enablement
- Microsoft 365 phishing specialists
- Reseller enablement support
- Phishing workflow consultancy
- Operational phishing defence guidance
- Cybersecurity service expansion support
Phishing Protection for Value Added Resellers FAQs
Why should value-added resellers offer phishing protection services?+
Customers increasingly require phishing awareness, phishing reporting and Microsoft 365 phishing defence as part of modern cybersecurity strategies.
How can phishing awareness services create recurring revenue?+
Managed phishing awareness and phishing simulations help resellers create recurring cybersecurity service opportunities.
Why is Microsoft 365 phishing protection important for resellers?+
Microsoft 365 remains one of the largest phishing attack surfaces, making phishing defence services highly relevant for reseller customers.
How does Cofense support reseller security services?+
Cofense helps organisations improve phishing awareness, phishing reporting and phishing response workflows across Microsoft 365 environments.
Does Wise Fish support reseller enablement?+
Yes. Wise Fish and Wise Distribution support resellers deploying Cofense-powered phishing awareness and phishing response solutions.
Discuss VAR Partnership Opportunities
Tell us about your reseller business and we'll recommend the right Cofense-powered phishing protection approach.