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25 Phishing Email Examples Every Employee Should Recognise
Phishing Email Examples

25 Phishing Email Examples Every Employee Should Recognise

These phishing email examples show the techniques attackers use to exploit people rather than technology. Defending against phishing starts with recognising what these emails look like, and reporting them in one click into the global intelligence network.

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25 Real Phishing Email Types and Examples

Each example below reflects real phishing attack techniques used against employees and organisations.

1

Microsoft 365 Password Expiry Scam

Highly Convincing

Subject: "Your password expires today"

Red flags:
  • Urgency
  • Login request
  • Unfamiliar link
  • Generic greeting
2

Fake Invoice Email

Moderately Convincing

Subject: "Outstanding Invoice Attached"

Red flags:
  • Unexpected attachment
  • Pressure to pay
  • Unknown supplier
3

CEO Impersonation

Highly Convincing

Subject: "Need your help urgently"

Red flags:
  • Unusual request
  • Executive impersonation
  • Urgency
4

HR Benefits Update

Moderately Convincing

Subject: "Important Employee Benefits Changes"

Red flags:
  • Credential harvesting
  • Suspicious links
  • Unexpected action request
5

Parcel Delivery Scam

Moderately Convincing

Subject: "Delivery Attempt Failed"

Red flags:
  • Fake courier branding
  • Suspicious tracking links
  • Personal information requests
6

Banking Verification Email

Moderately Convincing

Subject: "Verify Your Account Details"

Red flags:
  • Requests financial information
  • Login prompts
  • Spoofed domains
7

IT Support Password Reset

Moderately Convincing

Subject: "Action Required: Reset Your Password"

Red flags:
  • Fake IT branding
  • Credential harvesting
  • Urgency
8

Shared Document Notification

Highly Convincing

Subject: "James Smith shared a file with you"

Red flags:
  • Fake OneDrive/SharePoint link
  • Impersonating colleague
  • Login prompt
9

Multi-Factor Authentication Prompt

Highly Convincing

Subject: "Unusual Sign-In Detected"

Red flags:
  • MFA fatigue attack
  • Fake security alert
  • Urgency
10

Supplier Payment Change Request

Highly Convincing

Subject: "Updated Bank Account Details"

Red flags:
  • Business email compromise
  • Impersonating supplier
  • Financial fraud
11

HMRC Tax Refund Scam

Easy to Recognise

Subject: "You Have a Tax Refund Pending"

Red flags:
  • Government impersonation
  • Financial bait
  • Credential harvesting
12

LinkedIn Connection Request

Moderately Convincing

Subject: "You have a new connection request"

Red flags:
  • Fake social platform branding
  • Credential theft
  • Phishing link
13

QR Code Phishing Email

Highly Convincing

Subject: "Scan to Verify Your Account"

Red flags:
  • QR code bypasses email filters
  • Redirects to fake login page
  • Mobile-targeted attack
14

Payroll Update Request

Moderately Convincing

Subject: "Urgent: Update Your Direct Debit Details"

Red flags:
  • HR impersonation
  • Financial fraud
  • Urgency
15

Microsoft Teams Message Alert

Moderately Convincing

Subject: "You Have a Missed Teams Message"

Red flags:
  • Fake Teams notification
  • Credential harvesting
  • Corporate impersonation
16

Zoom Meeting Invitation

Moderately Convincing

Subject: "You've Been Invited to a Zoom Meeting"

Red flags:
  • Fake meeting platform link
  • Malware delivery
  • Credential theft
17

Charity Donation Scam

Easy to Recognise

Subject: "Help Us, Emergency Appeal"

Red flags:
  • Emotional manipulation
  • Fake charity branding
  • Payment fraud
18

Adobe Sign Document Request

Moderately Convincing

Subject: "Please Sign This Document"

Red flags:
  • Impersonating Adobe
  • Malicious attachment
  • Fake e-signature request
19

Company Policy Update

Moderately Convincing

Subject: "Important: Updated Company Policy"

Red flags:
  • Internal impersonation
  • Credential harvesting
  • Fake attachment
20

Prize or Reward Notification

Easy to Recognise

Subject: "You've Won a Prize!"

Red flags:
  • Too good to be true
  • Personal information request
  • Payment required
21

Expired Subscription Alert

Moderately Convincing

Subject: "Your Subscription Has Expired"

Red flags:
  • Fake software branding
  • Payment fraud
  • Urgency
22

Coronavirus / Health Scam

Moderately Convincing

Subject: "Important Health Update for Employees"

Red flags:
  • Exploits current events
  • Malicious links
  • Impersonates health authority
23

Cloud Storage Full Warning

Moderately Convincing

Subject: "Your OneDrive Is Almost Full"

Red flags:
  • Microsoft impersonation
  • Credential theft
  • Urgency
24

Legal Threat Email

Moderately Convincing

Subject: "Notice of Legal Action"

Red flags:
  • Fear-based manipulation
  • Credential harvesting
  • Impersonating legal authority
25

IT Equipment Order Confirmation

Easy to Recognise

Subject: "Your Order Has Been Placed"

Red flags:
  • Fake confirmation email
  • Malicious links
  • Financial confusion tactic

Microsoft 365 Phishing Examples

Microsoft 365 remains one of the most frequently impersonated enterprise platforms because compromised credentials provide access to email, collaboration tools, cloud storage and business applications.

Outlook

Password expiry and sign-in alerts targeting Outlook inboxes.

OneDrive

Fake file-sharing links impersonating OneDrive document access.

SharePoint

Spoofed collaboration links mimicking SharePoint document portals.

Microsoft Teams

Missed-message notifications harvesting Teams credentials.

Microsoft Authenticator

MFA fatigue and verification prompts targeting Authenticator approvals.

Microsoft Entra ID

Account-recovery and conditional access scams targeting Entra ID identities.

Real-World Phishing Examples: Annotated Screenshots

The following examples show real phishing attacks captured from active campaigns. Each screenshot is annotated with the tactic, threat type and the security email gateway (SEG) it bypassed.

Finance-Themed Credential Phishing

Wire Payment Remittance Advice

A finance-themed phishing email impersonating a remittance advice notification. The embedded link directs recipients to a credential harvesting page disguised as a document viewer.

Screenshot of a wire payment remittance advice phishing email in Outlook, showing an embedded link tactic used for credential phishing

Why this attack works

Exploits the routine nature of remittance advice emails. Finance teams handle these daily, making the lure feel familiar. The instruction to use Chrome or Firefox instead of Edge adds false urgency and steers victims away from browser-based protections.

Common warning signs

Generic greeting, blurred sender address, hyperlink styled as a document name, and an unusual instruction to avoid Microsoft Edge. Legitimate remittance emails rarely ask you to switch browsers.

Recommended response

Do not click any links. Verify the payment directly with your finance contact using a known phone number. Report the email using one-click phishing reporting so security teams can investigate and remove it across all mailboxes.

Likelihood of SuccessMedium
QR Code Phishing (Quishing)

Payment Remittance Receipt with QR Code

A professional-looking payment receipt that embeds a QR code instead of a traditional link. QR codes bypass most email security filters because the destination URL is hidden inside the image.

Screenshot of a QR code phishing email presenting a fake payment remittance receipt with a QR code for credential harvesting

Why this attack works

QR codes bypass email security filters because the malicious URL is embedded in an image, not in the email body text. The professional document layout, table structure and file attachment details build false legitimacy.

Common warning signs

QR code in an email where a link would suffice, generic receipt date formatting, and a vague instruction to scan for document reference. Legitimate payment receipts rarely require QR code scanning.

Recommended response

Never scan QR codes from unexpected emails. If you have already scanned, do not enter credentials on the resulting page. Report the email immediately so security teams can block the associated domains.

Likelihood of SuccessVery High
Malware Delivery via Archive Attachment

Hotel Reservation with Malicious Archive

A hospitality-themed phishing email delivering malware through an archive attachment. The .Tar file contains a trojan (Ave_Maria Stealer) designed to steal credentials and establish remote access.

Screenshot of a hotel reservation phishing email in Outlook containing a malicious .Tar archive attachment delivering Ave_Maria Stealer malware

Why this attack works

Exploits the hospitality industry's routine of receiving booking enquiries with attachments. The unusual file extension (.Tar) is overlooked by recipients unfamiliar with archive formats. The generic greeting and vague event details avoid personalisation errors.

Common warning signs

Unexpected attachment with an unfamiliar file extension (.Tar), generic salutation, vague booking details with no specific dates, and a sender address that does not match a legitimate hotel domain.

Recommended response

Do not open the attachment. Delete the email and report it immediately. If already opened, disconnect the device from the network and contact your IT security team for incident response and malware removal.

Likelihood of SuccessMedium
Link-Based Credential Phishing

Proposal Invitation with Malicious Link

A business proposal invitation that uses a legitimate-looking sender display name but a Gmail address. The primary link directs recipients to a credential harvesting page disguised as a proposal review portal.

Screenshot of a proposal invitation phishing email in Outlook, showing a malicious link disguised as a proposal review portal from a spoofed Gmail address

Why this attack works

Exploits professional courtesy and the desire to respond to business opportunities. The legitimate-looking signature block with real business details builds trust. The Gmail address is the critical red flag that the sender is not who they claim to be.

Common warning signs

Display name does not match the email domain (Gmail instead of a business domain), hyperlink text does not match the URL destination, and the request to access documents through an external link rather than an attachment.

Recommended response

Do not click the link. Verify the sender by searching for the business independently. Report the email using one-click reporting so security teams can investigate the link and block the harvesting domain.

Likelihood of SuccessMedium
Fake Software Download (Browser-Based)

Fake Google Meet Download Page

A browser-based phishing attack that masquerades as the Microsoft Store. The lookalike URL and deceptive download button trick users into downloading a malicious .msi file disguised as Google Meet.

Screenshot of a fake Google Meet download phishing page in a browser, showing a lookalike Microsoft Store URL and a deceptive download button

Why this attack works

Exploits user trust in familiar platforms like the Microsoft Store. By using a lookalike URL and a deceptive download button, attackers trick users into downloading a malicious .msi file disguised as legitimate software.

Common warning signs

Suspicious URL (w0rkplace.de instead of microsoft.com), unexpected Starting download prompt for applications that should be installed through official app stores, and a domain that does not match the brand.

Recommended response

Do not execute or open the downloaded file. Delete the file immediately, clear browser downloads, and report the suspicious site to your security team or IT department.

Likelihood of SuccessMedium

According to the Verizon 2024 Data Breach Investigations Report, phishing remained one of the top initial access methods used by attackers, featuring in 14% of confirmed breaches.

Modern Phishing Attack Chains

Modern phishing attacks frequently involve multi-stage attack chains that go far beyond a single malicious link.

Attacks No Longer Stop at the Email Link

Today's phishing campaigns use sophisticated delivery chains that combine browser fingerprinting, CAPTCHA evasion, device fingerprinting, session token theft and MFA interception. Attackers frequently combine multiple techniques after the initial phishing email to bypass security controls and maintain access.

Browser fingerprinting
CAPTCHA evasion
Device fingerprinting
Session token theft
MFA interception
Remote access trojans
Attack chain diagram showing the flow from phishing email to malicious link, browser fingerprinting, malware loader and remote access trojan

A Typical Modern Attack Chain

Phishing Email
↓
Malicious Link
↓
Browser Fingerprinting
↓
Malware Loader
↓
Remote Access Trojan

Each stage builds on the last. Blocking the attack at any point in the chain, from the initial email to the final remote access trojan, prevents the full compromise.

Common Phishing Email Red Flags and Warning Signs

Modern phishing attacks exploit predictable human responses.

Urgency

Attackers want quick decisions before victims have time to think.

Fear

Threats of account suspension or financial loss.

Curiosity

Tempting attachments or links designed to prompt clicks.

Authority

Messages appearing to come from management or trusted institutions.

Trust Exploitation

Impersonation of suppliers, colleagues or known brands.

Why Reporting Matters: One Email Can Reveal a Campaign

Recognising phishing emails is only the first step. When employees report suspicious messages quickly, a single email can reveal multiple recipients, shared infrastructure and wider campaign activity across the organisation.

Identify Threats Earlier

Employees frequently spot phishing attacks before automated systems detect them.

Discover Wider Campaigns

One report can surface related threats, shared infrastructure and attack clustering.

Strengthen Campaign Intelligence

Real-world phishing intelligence derived from millions of user-reported emails helps identify emerging phishing campaigns before they affect additional users across the organisation.

Reduce Response Times

Faster reporting means faster investigation, triage and remediation.

The Modern Phishing Investigation Workflow

A connected pathway from employee report to organisation protected.

  1. Step 1

    Employee Reports Email

  2. Step 2

    AI Analysis

  3. Step 3

    Human Validation

  4. Step 4

    Campaign Detection

  5. Step 5

    Threat Quarantine

  6. Step 6

    Inbox Remediation

  7. Step 7

    Organisation Protected

The Human Firewall: Why Employees Are the Strongest Defence

Modern phishing attacks increasingly bypass traditional email filters. When users report suspicious emails quickly, attacks are detected faster, analysts gain visibility and phishing campaigns can be contained sooner.

Effective human firewall programmes combine phishing simulations, awareness training, one-click reporting, phishing response playbooks and regular testing.

What Happens After an Email Is Reported?

Modern phishing response platforms automate the process of investigating and remediating reported threats.

Campaign Intelligence Enrichment
AI-Assisted Analysis
Human Validation
Campaign Correlation
Threat Prioritisation
Threat Quarantine
Inbox Remediation
Threat Removal
SOC, SOAR and SIEM Integration

What Phishing Examples Reveal About Human Risk

Repeated phishing trends highlight high-risk user groups, reporting behaviour, security awareness gaps and human risk indicators. Human Risk Management helps organisations understand where phishing exposure exists and how risk changes over time.

Risk Identification

Identify high-risk user groups and behavioural trends.

Reporting Analysis

Track reporting behaviour and identify awareness gaps.

Training Planning

Target training opportunities based on real risk data.

The Future of Phishing Emails

Phishing attacks continue to evolve through artificial intelligence. Future campaigns may incorporate AI-generated emails, deepfake communications, voice phishing, QR code phishing and hyper-personalised messaging.

Emerging attack techniques

  • AI-Generated Emails
  • Deepfake Communications
  • Voice Phishing
  • QR Code Phishing
  • Hyper-Personalised Messaging
  • Executive Impersonation

Defence capabilities organisations need

  • Campaign Intelligence
  • Rapid Detection
  • Campaign Visibility
  • Fast Response
  • Continuous Improvement
  • Human Risk Management

Building a Modern Phishing Defence Strategy

Awareness remains essential, but awareness alone is no longer enough. Modern phishing defence combines faster investigations, reduced attacker dwell time, stronger reporting culture and continuous improvement.

Faster phishing investigations
Reduced attacker dwell time
Stronger threat detection
Stronger reporting culture
Improved workforce resilience
Reduced employee risk
Improved operational maturity
Continuous improvement

Phishing Email Examples FAQs

UK Cofense Authorised Distributor

Authorised Cofense distribution for UK organisations.

Real Phishing Examples

Curated from real-world phishing campaigns and threat research.

Microsoft 365 Specialists Partners

Deep Microsoft 365 phishing defence experience.

Human Risk Experts

Specialised in reducing employee phishing risk.

Enterprise Deployment Experience

Large-scale Cofense rollout and support.

UK & European Support

Local support across the UK and Europe.

Improve Your Organisation's Phishing Defence

Help employees recognise sophisticated phishing attacks, improve reporting behaviour and strengthen Microsoft 365 security with a unified phishing defence strategy built for today's evolving threat landscape.

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